through alternative content delivery channels in the context of inbound marketing. The problem being addressed is part of a … concept of inbound marketing and analyzes the theoretical aspects of its tactical activities, such as content marketing …, search engine marketing, and social media marketing. Based on the theoretical research, the scientific hypothesis is …

style this book takes aim at conventional marketing, posing the questions few have had the vision and courage to ask If the … marketing benefits people and planet"-- …

This study aims to clarify the impact that CSR marketing has on the firm performance. Benefits of Corporate Social … Responsibility Marketing Activities Employed by Companies Explored through Website, Google Search, Annual Report, and Egyptian CSR … benefits of Corporate Social Responsibility Marketing Activities Employed by Companies. The collected data are then used to …

, providing many challenges to marketing. With particular emphasis on modeling, methodologies, data sources, and application to … real-world dilemmas, this book, Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward …, provides an overview of the marketing strategies adopted by different pharmaceutical companies. It highlights the major …

Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you … rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice. …