Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services … Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non …-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy …

Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education/Macromarketing -- Marketing … Management -- Sales Management/Industrial Marketing -- Marketing of Services -- Research Methodology -- Channels and Physical …This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in …

Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management … -- Sales Force Management—Industrial Marketing -- Marketing of Services -- Research Methodology -- Research in Progress. …This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in …

-- Marketing of Health Care Services -- Evaluating the Relevance of Marketing to Social Welfare Service Organizations -- Image as a … Marketing -- Bases for the Formation of Product Gender Images -- An Empirical Investigation of the Relationship between Product … Kids Leave Home and the Dog Dies -- A Health Oriented Explanation for Snacking Behavior -- Lifestyle Research in the …

-- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health …This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the … Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides …

-- Intercultural Communication within Multinational Marketing Firms -- Antecedents of Marketing Adoption -- Empirical Investigation of … the Determinants of Marketing Sarawak’s Heritage as a Tourist Destination -- Are Perceptions of Personal Selling the Same … Factor in Constructing Global Marketing Strategies -- A Study of Employee Satisfaction with HMO Services at a Historically …