This volume provides original insight into the operational opportunities, challenges and constraints in managing Tourism Destination Marketing. It explores how the various tourist destination systems including tourist, places (as seen by the tourist), public and private tourism organisations and...

This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences. A...

1 Social media usage among top European DMOs -- 2 Neoliberal collaboration of tourism academia and industry: The case of destination governance -- 3 The airline–airport–destination authority relationship: The case of Greece -- 4 The recent boom in Spain: Economic sustainability of...

Purpose This paper aims to understand the most efficient hotel system and why efficiency varies across years and between the two differing types of hotel businesses in Turkey. Design/methodology/approach A data envelopment analysis (DEA) analysis was used to characterise the efficiency of...