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India is unique country in the South Region with a beautiful cultural background which is one of the oldest in the world. The tourist to India are attracted to the culture so that the beauty of the human race in its beautiful form of diversity is preserved and is measure of its identify. Tourism...
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Purpose - This study constructs the influence mechanism model of sustainable marketing activities (SMAs), event image, commemorative product perceived value and tourists' behavioral intentions (TBIs) in the sports tourism context of the Beijing Winter Olympic Games. Additionally, the article...
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