pt. 1. Web 2.0 : strategic and operational business models -- pt. 2. Web 2.0 : applications for marketing -- pt. 3. Web 2.0 : travellers' behaviour -- pt. 4. Web 2.0 : knowledge management and market research.

Purpose: The research investigates the presence of technology ideologies in consumer discourse on tourism and hospitality robots. Design/methodology/approach: Using a netnographic approach, the research involved immersion in online discourses and collection of consumer posts from a variety of...

Cover -- Title Page -- Copyright Page -- Contents -- List of Figures -- List of Tables -- List of Contributors -- List of Abbreviations and Acronyms -- Introduction -- PART 1 WEB 2.0: STRATEGIC AND OPERATIONAL BUSINESS MODELS -- 1 Introduction to Part 1 -- 2 Web 2.0 and Networks in Wine Tourism:...

Purpose To analyze and discuss the role of ICTs and the emerging trends and issues in marketing tourism experiences. Methodology/approach Previous conceptual frameworks are reviewed and key issues and trends are identified as central for ICT-based tourism marketing. Case studies are presented to...