Problemistic search theory, with its roots in the Carnegie School tradition, describes a behaviorally plausible process … literature and argue that the development of the theory has not kept pace with the breadth of the unfolding literature. We … more central role for cognition in the theory and the need for greater emphasis on a process perspective of problemistic …

This paper explains the internationalization process of small firms using the theory of performance relative to … internationalization and offers a first empirical demonstration of the viability of aspiration-level performance theory in international … aspiration levels. The study complements prior theory by explaining why and how small firms are triggered to engage in …