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This study analyses 1400 research projects of the top 20 R&D-spending pharmaceuticals to identify the determinants of successful research projects. We provide clear evidence that externally sourced projects and projects involving biotechnologies perform better than internal projects and chemical...
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want to build a competitive advantage. Recent literature, such as the new institutional theory and the perspective of … conforming to industry norms and different by implementing innovation, leading to high performance. The primary rationale is that … innovation. It also suggests that firms in the industry with high volatility have difficulties in managing optimal …
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