Hien Thi Ngoc Huynh; Hoa Doan Xuan Trieu; Phuong Van Nguyen - In: Administrative Sciences : open access journal 11 (2021) 4, pp. 1-25
, this study investigated the direct influences of various firm competencies, such as innovation, marketing, networking, and … dynamic capabilities, on brand equity in the business-to-business (B2B) information technology (IT) industry. In addition, the …