Wang, Wenzhou; Shen, Zhe; Yuan, Wenlong - In: International Journal of Entrepreneurial Behavior & Research 30 (2024) 10, pp. 2756-2781
Purpose The affordable loss (AL) heuristic, as one crucial sub-dimension of effectuation, delineates the maximum level of investment entrepreneurs are ready to lose in a worst-case scenario. Conflicting conceptualizations remain regarding whether entrepreneurs’ psychological traits matter for...