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Cultural influence on global assessment of higher education service quality : the case of Central Queensland University, Australia
Sultan, Parves; Wong, Ho Yin - In: Cultural and technological influences on global business, (pp. 447-468). 2013
Persistent link: https://www.econbiz.de/10009757777
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An integrated-process model of service quality, istitutional brand and behavioural intentions : the case of a University
Sultan, Parves; Wong, Ho Yin - In: Managing service quality : MSQ ; an international journal 24 (2014) 5, pp. 487-521
Persistent link: https://www.econbiz.de/10010422299
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A critical review of the value concept in the international marketing context
Khan, Sardana Islam; Wong, Ho Yin; Sultan, Parves - In: Value in marketing : retrospective and perspective stance, (pp. 126-144). 2020
Persistent link: https://www.econbiz.de/10012151144
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How service quality affects university brand performance, university brand image and behavioural intention : the mediating effects of satisfaction and trust and moderating roles of gender and study mode
Sultan, Parves; Wong, Ho Yin - In: The journal of brand management : an international journal 26 (2019) 3, pp. 332-347
Persistent link: https://www.econbiz.de/10012060081
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Betting on the civil service examinations : the lottery in late Qing China
Li, En - 2023
Persistent link: https://www.econbiz.de/10014228243
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A dynamic view of cultural influence : a review
Briley, Donnel; Wyer, Robert S.; Li, En - In: Journal of consumer psychology : JCP : the official … 24 (2014) 4, pp. 557-571
Persistent link: https://www.econbiz.de/10010410175
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Promotional games : trick or treat?
Briley, Donnel A.; Danziger, Shai; Li, En - In: Journal of consumer psychology : JCP : the official … 28 (2018) 1, pp. 99-114
Persistent link: https://www.econbiz.de/10011842188
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Hell for consumer addiction? : thematic analysis of COVID-19 narratives in a gambling support forum
Brownlow, Luke; Li, En - In: Journal of social marketing : JSOCM 13 (2023) 3, pp. 434-448
Persistent link: https://www.econbiz.de/10014311997
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Foreign market entry mode choice : internal and external perspectives
Wong, Ho Yin - In: Cultural and technological influences on global business, (pp. 46-62). 2013
Persistent link: https://www.econbiz.de/10009756857
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The mediating role of innovation in strategic international marketing
Wong, Ho Yin - In: Handbook of research on effective marketing in …, (pp. 27-46). 2014
Persistent link: https://www.econbiz.de/10010403589