Part 1. Introduction -- Chapter 1. The Roles of Innovation, Leadership, and Governance in Higher Education for the Covid-19 Recovery: A Review -- Chapter 2. The COVID-19 Dilemma: A Roadmap to Surmount Future Challenges in Higher Education -- Chapter 3. Is the U.N.'s Quality Education Goal for...

Purpose – This research paper aims to discuss the role of branding strategy in small and medium size enterprises (SMEs). Design/methodology/approach – The literature on traditional brand management and strategic branding are first reviewed. Four critical constructs are identified, namely...

Purpose – This paper aims to undertake an empirical study to investigate the nature and magnitude of potential benefits that accrue to firms that have a high level of brand orientation. Design/methodology/approach – A quantitative study is undertaken. The sample of firms surveyed included...

Purpose – This paper aims to examine the effects of market orientation and organizational learning on individual e‐business adoption functions and firm performance in the context of Chinese firms. Design/methodology/approach – A cross‐sectional design was adopted for the study, whereby a...

Purpose – The purpose of this study is to empirically examine the inter‐related relationships among various branding issues such as brand orientation, brand re‐positioning, brand performance and international marketing issues in terms of international marketing strategy, financial...

Purpose – Spiritual tourism has recently been accepted as a growing segment of tourism in business and research circles. The purpose of this paper is to suggest a new dimension in Islamic marketing and investigates spiritual tourism as a new strategy for marketing Islam as a religion....

The purpose of this study is to advance our understanding of the difference between born globals and non-born globals. An Australian sample of 315 internationally active firms is surveyed using the mail questionnaire approach. After comparing born globals with other international firms, the...