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Chapter 1: Entrepreneurship: The Global Economic Landscape -- SECTION 1: INSTITUTIONAL CHALLENGES -- Chapter 2: A Measure of the Impacts of Productive, Unproductive and Destructive Entrepreneurship on Economic Growth and Development in Africa -- Chapter 3: Addressing the Challenges of...
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Paper presented to the 9th European Conference on Research Methods in Business and Management, 24-25 June, Madrid, Spain.
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Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Qualitative Market Research: An International Journal, published by and copyright Emerald Group Publishing Limited.
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Purpose – This paper's aim is to help hospitality management executives and graduate students to understand and to develop marketing expertise in the small hotel sector. Design/methodology/approach – Case studies for three hotels illustrate some major marketing challenges for the small hotel...
Persistent link: https://www.econbiz.de/10014768250
Purpose – This paper seeks to provide insights into key areas of business support used by technology entrepreneurs who start businesses in north west Wales. Design/methodology/approach – This research uses a qualitative research approach and a purposive sample of eight small technology firms...
Persistent link: https://www.econbiz.de/10014769836
Purpose – This research paper seeks to contribute to discussions at the marketing and entrepreneurship interface from the small to medium‐sized enterprise (SME) perspective, in particular to further developments in the entrepreneurial marketing (EM) literature by presenting a research...
Persistent link: https://www.econbiz.de/10014902608
Purpose – The purpose of this paper is to propose the application of social practice theory for the investigation of entrepreneurial marketing (EM) practices. Design/methodology/approach – A theoretical gap has been found between scholarly efforts to explain the nature of EM practice and the...
Persistent link: https://www.econbiz.de/10014902669