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Marketing for survival : a comparative case study of SME software firms
Parry, Sara; Jones, Rosalind; Rowley, Jennifer; … - In: Journal of small business and enterprise development 19 (2012) 4, pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
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Entrepreneurial species : influences of business and social contexts on indigenous and non-indigenous types
Sethna, Zubin; Jones, Rosalind; Edwards, Richard - In: World review of entrepreneurship, management and … 10 (2014) 2/3, pp. 267-295
Persistent link: https://www.econbiz.de/10010393476
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Entrepreneurial marketing in small businesses : a conceptual exploration
Jones, Rosalind; Rowley, Jennifer - In: International small business journal : researching … 29 (2011) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10008934170
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Networks and customer relationships in a small software technology firm : a case study
Jones, Rosalind; Rowley, Jennifer - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 29-48
Persistent link: https://www.econbiz.de/10008987947
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Customer-perceived value in business-to-business relationships : a study of software customers
Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911
Persistent link: https://www.econbiz.de/10009577001
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Card-based game methods : exploring SME entrepreneurial marketing practice
Jones, Rosalind; Rowley, Jennifer - In: International journal of entrepreneurship and small business 16 (2012) 4, pp. 485-502
Persistent link: https://www.econbiz.de/10009577142
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Beyond rhetoric : re-thinking entrepreneurial marketing from a practice perspective
Gross, Nicole; Carson, David; Jones, Rosalind - In: Journal of research in marketing and entrepreneurship : JRME 16 (2014) 2, pp. 105-127
Persistent link: https://www.econbiz.de/10010465789
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"Shockvertising": an exploratory investigation into attitudinal variations and emotional reactions to shock advertising
Parry, Sara; Jones, Rosalind; Stern, Philip; Robinson, … - In: Journal of consumer behaviour : an international … 12 (2013) 2, pp. 112-121
Persistent link: https://www.econbiz.de/10009738783
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Marketing activities of companies in the educational software sector
Jones, Rosalind; Rowley, Jennifer - In: Qualitative market research : an international journal 12 (2009) 3, pp. 337-354
Persistent link: https://www.econbiz.de/10003876992
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Indigenous and non-indigenous entrepreneurs : the significance of business and social contexts
Sethna, Zubin; Jones, Rosalind; Edwards, Richard - In: Journal for global business advancement : JGBA 7 (2014) 4, pp. 325-354
Persistent link: https://www.econbiz.de/10011281001