Market segmentation is a firmly established marketing concept and an important resource allocation tool. In consumer markets, benefit segmentation has become one of the most widely used bases. Buyer problems could be a useful basis for market segmentation in certain situations. The emphasis is...

The growth of product concept testing in the financial services industry raises the issue of recognising and handling bias created by the nature of measurement instruments. Specifically, the ordering, nature and context of questions affects the results obtained by market potential measures. The...

The problem of multi‐branch and multi‐functional financial service organisations in obtaining timely and actionable information in a manner that can enhance co‐ordination among operational units and personnel is addressed. Tracking systems are proposed as a vehicle for improving...

Soon after Enron was formed as a regulated gas pipeline company in 1985, economic events forced a dramatic reorganization of the company. The result was the creation of an unregulated energy trading operation whose mission was to capitalize on opportunities arising from the deregulation of the...

Leading financial economists and activist institutional investors have long argued that the proper alignment of manager and shareholder interests requires the use of performance based compensation. Partly in response to these pressures, and in combination with a change in the tax code that...