To search for eras in a sports league, we utilize time series tests with structural breaks to identify eras in Major League Baseball performance. Using data from 1871-2010, the mean and standard deviation of four different performance measures are examined to test if deterministic or stochastic...

When corporate sponsors want to maximize their exposure, they often focus sponsorship dollars on events, teams, and athletes that will prove to be reliable, respectable, and, most important, repetitive advertising outlets. Analyzing the factors that increase a broadcaster's propensity to display...

NASCAR's monetary reward structure uses a linear payout for races, with a non-linear payout for the season long tournament. We suggest that the season long non-linear payout is magnified by taking into consideration the value of sponsorship time on camera and sponsor mentions during a race on...