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Exploring ethnic consumer response to crossover brand extensions

Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana M.; … - In: Journal of Business Research 67 (2014) 4, pp. 457-463

This research uses a social identity theory approach to investigate the impact of cultural identity on ethnic consumer response to ethnic crossover brand extensions—brands associated with one ethnic group that crossover into a product category associated with another ethnic group (e.g.,...

Persistent link: https://www.econbiz.de/10011049927

When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters

Aguirre-Rodriguez, Alexandra; Boveda-Lambie, Adriana; … - In: Services marketing quarterly 43 (2022) 3, pp. 277-293

Persistent link: https://www.econbiz.de/10013352802

The effect of consumer persuasion knowledge on scarcity appeal persuasiveness

Aguirre-Rodriguez, Alexandra - In: Journal of advertising : official publication of the … 42 (2013) 4, pp. 371-379

Persistent link: https://www.econbiz.de/10010230051

Cultural factors that impact brand personification strategy effectiveness

Aguirre-Rodriguez, Alexandra - In: Psychology & marketing 31 (2014) 1, pp. 70-83

Persistent link: https://www.econbiz.de/10010251702

Moderators of the self-congruity effect on consumer decision-making: A meta-analysis

Aguirre-Rodriguez, Alexandra; Bosnjak, Michael; Sirgy, … - In: Journal of business research : JBR 65 (2012) 8, pp. 1179-1189

Persistent link: https://www.econbiz.de/10009979183

Moderators of the self-congruity effect on consumer decision-making : a meta-analysis

Aguirre-Rodriguez, Alexandra; Bošnjak, Michael; Sirgy, … - In: Journal of business research : JBR 65 (2012) 8, pp. 1179-1188

Persistent link: https://www.econbiz.de/10009562060

The impact of consumer avatars in Internet retailing on self-congruity with brands

Aguirre-Rodriguez, Alexandra; Bóveda-Lambie, Adriana M.; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 631-641

Persistent link: https://www.econbiz.de/10011399164

The roles of trait prudence and desire in consumer self-control for temptations

Aguirre-Rodriguez, Alexandra; Torres, Patricia - In: Journal of consumer marketing 40 (2023) 3, pp. 380-391

Persistent link: https://www.econbiz.de/10014275994

Ethnic identity-based motivation : a model emergent from US Hispanic consumers

Aguirre-Rodriguez, Alexandra; Luna, David; Alvarez, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 303-327

Persistent link: https://www.econbiz.de/10014289839

Am I welcome here? Exploring how ethnic consumers assess their place identity

Rosenbaum, Mark S.; Montoya, Detra Y. - In: Journal of Business Research 60 (2007) 3, pp. 206-214

Persistent link: https://www.econbiz.de/10005465987