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Exploring ethnic consumer resp...
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Consumer behaviour
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Brand image
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Kulturelle Identität
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Montoya, Detra Y.
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Aguirre-Rodriguez, Alexandra
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Briggs, Elten
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Bolton, Ruth N.
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Rosenbaum, Mark S.
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Shankar, Venkatesh
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Bóveda-Lambie, Adriana M.
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Sirgy, M. Joseph
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Torres, Patricia
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Bosnjak, Michael
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Luna, David
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Journal of business research : JBR
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Journal of Business Research
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Retailing in the 21st century : current and future trends
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Marketing letters : a journal of research in marketing
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Psychology & marketing
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Services marketing quarterly
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
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The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
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OLC EcoSci
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Providing service in multicultural environments
Briggs, Elten
;
Montoya, Detra Y.
- In:
The Routledge handbook of service research insights and …
,
(pp. 480-500)
.
2020
Persistent link: https://www.econbiz.de/10012238698
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