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Comparison Opportunity and Judgment Revision

Muthukrishnan, A. V.; Pham, Michel Tuan; Mungale, Amitabh - In: Organizational Behavior and Human Decision Processes 80 (1999) 3, pp. 228-251

Persistent link: https://www.econbiz.de/10005318842

A Queueing Analysis to Determine How Many Additional Beds Are Needed for the Detention and Removal of Illegal Aliens

Muthukrishnan, A. V.; Wathieu, Luc; Xu, Alison Jing - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 1-16

Persistent link: https://www.econbiz.de/10008345054

Category structure, brand recall and choice

Nedungadi, Prakash; Chattopadhyay, Amitava; … - 2000

Persistent link: https://www.econbiz.de/10001635193

Ambiguity aversion and the preference for established brand

Muthukrishnan, A. V.; Wathieu, Luc; Xu, Alison Jing - In: Management science : journal of the Institute for … 55 (2009) 12, pp. 1933-1941

Persistent link: https://www.econbiz.de/10003928493

The effect of physical possession on preference for product warranty

Chark, Robin; Muthukrishnan, A. V. - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 424-425

Persistent link: https://www.econbiz.de/10010223377

Ambiguity aversion and the power of established brands

Muthukrishnan, A. V.; Wathieu, Luc - 2007

This paper investigates situations where a sizable sub-set of consumers prefer an inferior (dominated) offer made by an established brand to a superior (dominating) offer made by a less-established brand. Established brands are those for which consumers hold more confident beliefs concerning...

Persistent link: https://www.econbiz.de/10010357571