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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research

Bearden, William O. (ed.); Netemeyer, Richard G. (ed.); … - 2011 - Third edition

Persistent link: https://www.econbiz.de/10013547488

Examining the Cross-National Applicability of Multi-Item, Multidimensional Measures using Generalizability Theory

Durvasula, Srinivas; Netemeyer, Richard G.; Andrews, J. … - 2006

Establishing the applicability of multi-item measures is important for making valid inferences when testing theories cross-nationally. Typically, researchers have relied upon the tenets of classical measurement theory (CT) using confirmatory factor model invariance testing to conclude that a...

Persistent link: https://www.econbiz.de/10009484484

Spokescharacters

Folse, Judith; Netemeyer, Richard; Burton, Scot - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10009844409

Effects of Alternative Nutrition Label Formats and Nutrition Reference Information on Consumer Perceptions, Comprehension, and Product Evaluations

Burton, Scot; Biswas, Abhijit; Netemeyer, Richard - In: Journal of public policy & marketing : JPP & M ; an … 13 (1994) 1, pp. 36-47

Persistent link: https://www.econbiz.de/10007091680

Spokescharacters

Folse, Judith; Netemeyer, Richard; Burton, Scot - In: International journal of advertising : the quarterly … 41 (2012) 1, pp. 17-33

Persistent link: https://www.econbiz.de/10009976493

Tests of Graphic Visuals and Cigarette Package Warning Combinations: Implications for the Framework Convention on Tobacco Control

Kees, Jeremy; Burton, Scot; Andrews, J.Craig; Kozup, John - In: Journal of public policy & marketing : JPP & M ; an … 25 (2006) 2, pp. 212-223

Persistent link: https://www.econbiz.de/10007377612

The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising

Kees, Jeremy; Burton, Scot; Tangari, Andrea - In: International journal of advertising : the quarterly … 39 (2010) 1, pp. 19-35

Persistent link: https://www.econbiz.de/10009976419

The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns

Tangari, Andrea; Folse, Judith; Burton, Scot; Kees, Jeremy - In: International journal of advertising : the quarterly … 39 (2010) 2, pp. 35-51

Persistent link: https://www.econbiz.de/10009976428

Flies in the Ointment? Addressing Potential Impediments to Population-Based Health Benefits of Restaurant Menu Labeling Initiatives

Burton, Scot; Kees, Jeremy - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 232-239

Persistent link: https://www.econbiz.de/10010045143

Advergames

Kees, Jeremy; Burton, Scot; Tangari, Andrea - In: Journal of advertising : official publication of the … 39 (2010) 1, pp. 5-19

Persistent link: https://www.econbiz.de/10008395104