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Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691
Persistent link: https://www.econbiz.de/10008068015
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The Impact of Violence Against Women in Advertisements
Capella, Michael; Hill, Ronald; Rapp, Justine; Kees, Jeremy - In: International journal of advertising : the quarterly … 39 (2010) 4, pp. 37-53
Persistent link: https://www.econbiz.de/10009976447
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Tobacco Harm Reduction Advertising in the Presence of a Government‐Mandated Warning
CAPELLA, MICHAEL L.; TAYLOR, CHARLES R.; KEES, JEREMY - In: Journal of consumer affairs : official publication of … 46 (2012) 2, pp. 235-260
Persistent link: https://www.econbiz.de/10009989103
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Sound Disclosures: Assessing When a Disclosure Is Worthwhile
Kozup, John; Taylor, Charles R; Capella, Michael L; … - In: Journal of public policy & marketing : JPP & M ; an … 31 (2012) 2, pp. 313-322
Persistent link: https://www.econbiz.de/10010045150
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Temporal Framing in Health Advertising: The Role of Risk and Future Orientation
Kees, Jeremy - In: Journal of current issues and research in advertising : … 32 (2010) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10008438579
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The Role of Self-Regulation, Future Orientation, and Financial Knowledge in Long-Term Financial Decisions
Howlett, Elizabeth; Kees, Jeremy; Kemp, Elyria - In: Journal of consumer affairs : official publication of … 42 (2008) 2, pp. 223-242
Persistent link: https://www.econbiz.de/10008449899
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The Role of Self‐Regulation, Future Orientation, and Financial Knowledge in Long‐Term Financial Decisions
HOWLETT, ELIZABETH; KEES, JEREMY; KEMP, ELYRIA - In: Journal of consumer affairs : official publication of … 42 (2008) 2, pp. 223-243
Persistent link: https://www.econbiz.de/10008717521
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The Impact of Violence Against Women in Advertisements
Capella, Michael; Hill, Ronald; Rapp, Justine; Kees, Jeremy - In: Journal of advertising : official publication of the … 39 (2010) 4, pp. 37-53
Persistent link: https://www.econbiz.de/10008785880
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Advertising Framing Effects and Consideration of Future Consequences
KEES, JEREMY - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 7-33
Persistent link: https://www.econbiz.de/10008849836
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Examining the Effect of Expressing a Quantitative Goal on Consumer Savings
JOIREMAN, JEFF; KEES, JEREMY; SPROTT, DAVID - In: Journal of consumer affairs : official publication of … 44 (2010) 1, pp. 127-155
Persistent link: https://www.econbiz.de/10008389030