In contrast to urban areas, very little quantitative work has been done on the demand for rural cycling infrastructure … cycling. These results when applied ex ante to a number of proposed rural road upgrades demonstrate that such infrastructure … offers value for money. There remain significant barriers to increased participation in walking and cycling, which makes it …

health benefits of walking and cycling for short trips, and have assumed that if people can be persuaded that more active … factors are tackled directly then policies to increase levels of walking and cycling will have limited success. In particular … make walking and (especially) cycling as risk-free as possible with restrictions on car use and attitudinal shifts in the …