"Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established...

Purpose: This paper aims to identify the factors that motivate parents to adopt internet monitoring software (aka parental control software [PCS]) to curb problematic internet usage and safeguard their children online. By doing so, the authors are able to curb problematic internet usage and...