Pattaratanakun, Ake; Taecharungroj, Viriya - In: Journal of Place Management and Development 17 (2024) 4, pp. 464-483
Purpose This study examines the relationship between place branding and economic growth, addressing the gap in literature that directly links the two. Recognising the importance of place branding in attracting investment and fostering economic development, the study aims to substantiate the...