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Passion between consumption and entrepreneurship : an exploratory analysis of comic publishers' case studies
Salvietti, Giada; Ranfagni, Silvia - In: Piccola impresa : rivista internazionale di studi e ricerche (2021) 1, pp. 158-179
Persistent link: https://www.econbiz.de/10013325803
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Luxury SMEs networks
Aiello, Gaetano; Donvito, Raffaele; Ranfagni, Silvia; … - In: Luxury marketing : a challenge for theory and practice, (pp. 319-339). 2013
Persistent link: https://www.econbiz.de/10009667669
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Guanxi and distribution in China : the case of Ferrero Group
Ranfagni, Silvia; Guercini, Simone - In: The international review of retail, distribution and … 24 (2014) 3, pp. 294-310
Persistent link: https://www.econbiz.de/10010366990
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On the trail of supply side authenticity : paradoxes and compomises emerging from an action research
Ranfagni, Silvia; Guercini, Simone - In: Journal of consumer behaviour : an international … 13 (2014) 3, pp. 176-187
Persistent link: https://www.econbiz.de/10010385305
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An interdisciplinary method for brand association research
Ranfagni, Silvia; Guercini, Simone; Camiciottoli, … - In: Management decision : MD 52 (2014) 4, pp. 724-736
Persistent link: https://www.econbiz.de/10010386767
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Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford; Ranfagni, Silvia; … - In: European journal of marketing : EJM 48 (2014) 5/6, pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
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Creative networks in Florence and Paris : empirical results on project networks
Donvito, Raffaele; Aiello, Gaetano; Ranfagni, Silvia - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 379-393
Persistent link: https://www.econbiz.de/10010408601
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Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
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Defining market approaches in cultural organizations : an analysis of Italian theatres
Guercini, Simone; Ranfagni, Silvia - In: Arts marketing : an international journal ; AM 2 (2012) 1, pp. 52-69
Persistent link: https://www.econbiz.de/10009573184
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Cognitive source and clothing retail : some results from an empirical research in the Italian fashion market
Guercini, Simone; Ranfagni, Silvia - In: Journal of fashion marketing and management 11 (2007) 3, pp. 398-412
Persistent link: https://www.econbiz.de/10003507335