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How to measure alignment in perceptions of brand personality wihtin online communities : interdisciplinary insights

Ranfagni, Silvia; Camiciottoli, Belinda Crawford; … - In: Journal of interactive marketing : a quarterly … 35 (2016), pp. 70-85

Persistent link: https://www.econbiz.de/10011537947

Conviviality behavior in entrepreneurial communities and business networks

Guercini, Simone; Ranfagni, Silvia - In: Journal of business research : JBR 69 (2016) 2, pp. 770-776

Persistent link: https://www.econbiz.de/10011436262

Buyer-seller interaction in facility services : emerging paradoxes in the outsourcing approach of Italian municipalities

Guercini, Simone; Ranfagni, Silvia - In: Journal of service theory and practice : JSTP 25 (2015) 2, pp. 162-180

Persistent link: https://www.econbiz.de/10011297509

The internationalization of Italian luxury brands. The Missoni case

Runfola, Andrea; Ranfagni, Silvia; Guercini, Simone - In: Contemporary case studies on fashion production, …, (pp. 73-88). 2018

Persistent link: https://www.econbiz.de/10011790485

Animating business relationships through community social capital : an insight into conviviality

Guercini, Simone; Ranfagni, Silvia - In: Journal of enterprising communities : people and places … 16 (2022) 4, pp. 562-581

Persistent link: https://www.econbiz.de/10013361884

Family firms between territory and internationalization : an authenticity based perspective

Ranfagni, Silvia; Runfola, Andrea; Sarti, Daria - In: Entrepreneurship and regional development : an … 33 (2021) 7/8, pp. 555-579

Persistent link: https://www.econbiz.de/10012697833

Conviviality in entrepreneurial communities : main results from an exploratory research

Guercini, Simone; Milanesi, Matilde; Ranfagni, Silvia - In: Piccola impresa : rivista internazionale di studi e ricerche (2019) 3, pp. 17-38

Persistent link: https://www.econbiz.de/10012219049

The Art of Digital Marketing for Fashion and Luxury Brands : Marketspaces and Marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021 - 1st ed. 2021.

1 the key drivers of perceived omnichannel service quality in fashion -- 2 omnichannel retailing and brand equity: a new balance to achieve -- 3 opinion leaders, short videos and virtual communities in the fashion industry -- 4 fashion bloggers: temperament and characteristics -- 5 online brand...

Persistent link: https://www.econbiz.de/10012596857

Online service failure and recovery strategies : examining the influences of user-generated content

Ayertey, Samuel; Ranfagni, Silvia; Okafor, Sebastian - In: The art of digital marketing for fashion and luxury …, (pp. 243-271). 2021

Persistent link: https://www.econbiz.de/10012607410

Leveraging EWOM on service failure recovery strategy : an insight into the brand perspective

Ranfagni, Silvia; Ozuem, Wilson - In: The art of digital marketing for fashion and luxury …, (pp. 397-422). 2021

Persistent link: https://www.econbiz.de/10012607451