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The art of digital marketing for fashion and luxury brands : market spaces and marketplaces

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.) - 2021

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Exploring the relationship between chatbots, service failure recovery and customer loyalty : a frustration–aggression perspective

Ozuem, Wilson; Ranfagni, Silvia; Willis, Michelle; … - In: Psychology & marketing 41 (2024) 10, pp. 2253-2273

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Vignaioli autentici : un viaggio nelle radici territoriali, culturali e imprenditoriali di aziende vitivinicole eccellenti di Friuli, Piemonte, Toscana e Veneto

Burresi, Aldo; Ranfagni, Silvia; Rosati, Massimo - 2022

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Ethical consumption and self-authenticity in a second-hand luxury fashion industry online platform : a conceptual model of interpretation

Faraoni, Monica; Ranfagni, Silvia - In: Digital Transformation for Fashion and Luxury Brands : …, (pp. 359-381). 2024

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The conceptualization of enablers and constraints of in-store buying as part of the affordances flow funnel process through scan and go apps

Naeem, Muhammad; Ozuem, Wilson; Howell, Kerry; … - In: Psychology & marketing 41 (2024) 5, pp. 1060-1081

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Digital Transformation for Fashion and Luxury Brands : Theory and Practice

Ozuem, Wilson (ed.); Ranfagni, Silvia (ed.); … - 2024

This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and...

Persistent link: https://www.econbiz.de/10014519036

An online research approach for a dual perspective analysis of brand associations in art museums

Ranfagni, Silvia; Milanesi, Matilde; Guercini, Simone - In: International review on public and non-profit marketing 20 (2023) 1, pp. 149-167

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Triangulating online brand reputation, brand image, and brand identity : an interdisciplinary research approach to design the pathways of online branding strategies in luxury hospitality

Ranfagni, Silvia; Rosati, Massimo - In: Online reputation management in destination and …, (pp. 213-235). 2023

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Wine label design proposals : an eye-tracking study to analyze consumers' visual attention and preferences

Barbierato, Elena; Berti, Danio; Ranfagni, Silvia; … - In: International journal of wine business research 35 (2023) 3, pp. 365-389

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Omnichannel retailing and post-pandemic recovery : building a research agenda

Salvietti, Giada; Ziliani, Cristina; Teller, Christoph; … - In: International journal of retail and distribution management 50 (2022) 8/9, pp. 1156-1181

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