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Building a successful alliance: a new era for WSE and Carlson School
Houston, Michael J. - In: Polish-American MBA at the Warsaw School of Economics : …, (pp. 97-109). 2000
Persistent link: https://www.econbiz.de/10001739349
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The major turn in consumerism
Richardson, Lee; Houston, Michael J. - In: Public policy issues in marketing, (pp. 147-152). 1975
Persistent link: https://www.econbiz.de/10002684716
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Image as a component of attraction to intraurban shopping areas
Nevin, John R.; Houston, Michael J. - In: Patronage behavior and retail management, (pp. 427-439). 1983
Persistent link: https://www.econbiz.de/10002561750
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Real estate agents as a source of information for home buyers
Houston, Michael J.; Sudman, Seymour - In: Journal of consumer affairs : official publication of … 11 (1977) 1, pp. 110-121
Persistent link: https://www.econbiz.de/10002963484
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Building brand knowledge structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.; Keller, Kevin Lane; Houston, Michael J. - In: Journal of marketing communications 20 (2014) 3, pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
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The effects of brand name suggestiveness on advertising recall
Keller, Kevin Lane; Heckler, Susan E.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003784851
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Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.; Houston, Michael J. - 2009
Persistent link: https://www.econbiz.de/10003785273
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On the malleable nature of product meaning in China
Eckhardt, Giana M.; Houston, Michael J. - In: Journal of consumer behaviour : an international … 7 (2008) 6, pp. 484-495
Persistent link: https://www.econbiz.de/10003789920
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Field dependency and brand cognitive structures
Ng, Sharon; Houston, Michael J. - In: Journal of marketing research : JMR 46 (2009) 2, pp. 279-292
Persistent link: https://www.econbiz.de/10003828038
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607