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On the science of branding : an introduction
Loken, Barbara; Ahluwalia, Rohini; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 3-8). 2010
Persistent link: https://www.econbiz.de/10003941293
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Leveraging a brand through brand extension : a review of two decades of research
Loken, Barbara; Joiner, Christopher; Houston, Michael J. - In: Brands and brand management : contemporary research …, (pp. 11-41). 2010
Persistent link: https://www.econbiz.de/10003941296
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Emotions within online reviews and their influence on product attitudes in Austria, USA and Thailand
Zablocki, Agnieszka; Makri, Katerina; Houston, Michael J. - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 20-39
Persistent link: https://www.econbiz.de/10012107045
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On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology
Eckhardt, Giana M.; Houston, Michael J. - 2007
Persistent link: https://www.econbiz.de/10015383864
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Marketing ethics : an international perspective
Schlegelmilch, Bodo B. - 1998 - 1. ed.
Persistent link: https://www.econbiz.de/10004367537
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Commentary on "developing successful theories in marketing : insights from resource-advantage theory"
Schlegelmilch, Bodo B. - In: AMS review : official publication of the Academy of … 1 (2011) 2, pp. 85-89
Persistent link: https://www.econbiz.de/10010082238
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The new role of regional management
Ambos, Björn; Schlegelmilch, Bodo - 2009
Persistent link: https://www.econbiz.de/10004949787
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Customer Relationship Management im Internet : Grundlagen und Werkzeuge für Manager
Kreuz, Peter; Förster, Anja; Schlegelmilch, Bodo - 2001
Persistent link: https://www.econbiz.de/10004680863
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Pretesting in questionnaire design: the impact of respondent characteristics on error detection
Diamantopoulos, Adamantios; Schlegelmilch, Bodo; … - In: Journal of the Market Research Society : JMRS 36 (1994) 4, pp. 295-314
Persistent link: https://www.econbiz.de/10006711406
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Do corporate codes of ethics reflect national character? : Evidence from Europe and the United States
Langlois, Catherine C.; Schlegelmilch, Bodo - 1989
Persistent link: https://www.econbiz.de/10004102740