Volume 26 of Advances in international marketing is devoted to a set of papers that attempt to develop new knowledge or refine the existing knowledge to account for the emerging international marketing issues in a fast changing world. These include topics such as dynamic capabilities of...

The Social Responsibility of Multinationals: From an Afterthought to Center Stage -- Part I -- Rethinking Global CSR -- The Role of CSR in International Policy Agendas -- Business Success Revisited: What Constitutes Business Success? -- Embedding CSR in Corporate Strategies -- CSR Initiatives --...

"The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest...