Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Product packaging metaphors :...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
10
Konsumentenverhalten
10
Brand image
4
Brand management
4
Markenführung
4
Markenimage
4
Advertising effects
2
Event marketing
2
Event-Marketing
2
Netherlands
2
Niederlande
2
Packaging
2
Product design
2
Produktgestaltung
2
Verpackung
2
Werbewirkung
2
Advertising
1
Arbeitskampf
1
Basic needs
1
Brand
1
Brand values
1
Branding
1
CSR
1
Consumer motivation
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Design
1
E-commerce
1
Eco-label
1
Einzelhandel
1
Electronic Commerce
1
Embodiment
1
Gastronomie
1
Green marketing
1
Green packaging
1
Greenwashing
1
Grundbedürfnisse
1
Hotel industry
1
Hotellerie
1
Humor
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Aufsatz im Buch
3
Book section
3
research-article
1
Language
All
English
15
Undetermined
1
Author
All
Rompay, Thomas J. L. van
14
Pruyn, Ad
4
Fransen, Marieke L.
3
Bontekoe, Fenna
2
Verhoeven, Joost W. M.
2
Vries, Peter W. de
2
Aarts, Henk
1
Borgelink, Bianca G. D.
1
Custers, Ruud
1
Fennis, Bob M.
1
Fransen, Marieke L
1
Galetzka, Mirjam
1
Garcia, Jaime Moreno
1
Gosselt, Jordy F.
1
Haske, Laura
1
Hegner, Sabrina
1
Jong, Menno D. T. de
1
Krooshoop, Janna
1
Kuilenburg, Paul van
1
Muntinga, Daan G
1
Muntinga, Daan G.
1
Tanja-Dijkstra, Karin
1
Tanja‐Dijkstra, Karin
1
Veen, Gerrita van der
1
Veltkamp, Martijn
1
Venrooij, Xaviera G. van
1
Voorn, R. J. J.
1
de Vries, Peter W.
1
van Rompay, Thomas J. L.
1
more ...
less ...
Published in...
All
Psychology & marketing
3
Breaking new ground in theory and practice
1
International Journal of Sports Marketing and Sponsorship
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of hospitality management
1
International journal of sports marketing & sponsorship
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Multisensory packaging : designing new product experiences
1
Product experience
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
14
OLC EcoSci
1
Other ZBW resources
1
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Product expression : bridging the GAP between the symbolic and the concrete
Rompay, Thomas J. L. van
- In:
Product experience
,
(pp. 333-351)
.
2008
Persistent link: https://www.econbiz.de/10014559954
Saved in:
2
More than words : on the importance of picture ; text congruence in the online environment
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Venrooij, …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
1
,
pp. 22-30
Persistent link: https://www.econbiz.de/10003958497
Saved in:
3
Living brands : consumer reactions toward online experienced-based marketing communication
Fransen, Marieke L.
;
Rompay, Thomas J. L. van
- In:
Breaking new ground in theory and practice
,
(pp. 313-326)
.
2011
Persistent link: https://www.econbiz.de/10009381009
Saved in:
4
Increasing sponsorship effectiveness through brand experience
Fransen, Marieke L.
;
Rompay, Thomas J. L. van
; …
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 112-125
Persistent link: https://www.econbiz.de/10009741444
Saved in:
5
Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van
;
Vries, Peter W. de
;
Bontekoe, …
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
Saved in:
6
With or without you : interactive effects of retail density and need for affiliation on shopping pleasure and spending
Rompay, Thomas J. L. van
;
Krooshoop, Janna
;
Verhoeven, …
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1126-1131
Persistent link: https://www.econbiz.de/10009562080
Saved in:
7
"That was funny, but what was the brand again?" : humorous television commercials and brand linkage
Kuilenburg, Paul van
;
Jong, Menno D. T. de
;
Rompay, …
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 795-814
Persistent link: https://www.econbiz.de/10009426412
Saved in:
8
Light as a feather : effects of packaging imagery on sensory product impressions and brand evaluation
Rompay, Thomas J. L. van
;
Fransen, Marieke L.
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 397-407
Persistent link: https://www.econbiz.de/10010439154
Saved in:
9
The price facade : symbolic and behavioral price cues in service environments
Verhoeven, Joost W. M.
;
Rompay, Thomas J. L. van
;
Pruyn, Ad
- In:
International journal of hospitality management
28
(
2009
)
4
,
pp. 604-611
Persistent link: https://www.econbiz.de/10003875841
Saved in:
10
Human and spatial dimensions of retail density : revisiting the role of perceived control
Rompay, Thomas J. L. van
;
Galetzka, Mirjam
;
Pruyn, Ad
; …
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 319-335
Persistent link: https://www.econbiz.de/10003735829
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
