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Won't get fooled again : the effects of internal and external CSR ECO-labeling

Gosselt, Jordy F.; Rompay, Thomas J. L. van; Haske, Laura - In: Journal of business ethics : JOBE 155 (2019) 2, pp. 413-424

Persistent link: https://www.econbiz.de/10011998584

Full-bodied taste : on the embodied origins of product perception and sensory evaluation

Rompay, Thomas J. L. van; Fennis, Bob M. - In: Multisensory packaging : designing new product experiences, (pp. 163-190). 2019

Persistent link: https://www.econbiz.de/10011958990

Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements

Voorn, R. J. J.; Veen, Gerrita van der; Rompay, Thomas … - In: The journal of brand management : an international journal 28 (2021) 1, pp. 48-59

Persistent link: https://www.econbiz.de/10012433572

Increasing sponsorship effectiveness through brand experience

Fransen, Marieke L; Rompay, Thomas J. L. van; Muntinga, … - In: International Journal of Sports Marketing and Sponsorship 14 (2013) 2, pp. 37-50

This quasi-experimental field study examines whether companies can improve the effectiveness of their sponsorship investments by creating a brand experience. Data were collected among participants of a sponsored marathon. During this event participants had the opportunity to engage in an...

Persistent link: https://www.econbiz.de/10014811798

Embodied Product Perception: Effects of Verticality Cues in Advertising and Packaging Design on Consumer Impressions and Price Expectations

van Rompay, Thomas J. L.; de Vries, Peter W.; Bontekoe, … - In: Psychology & marketing 29 (2012) 12, pp. 919-929

Persistent link: https://www.econbiz.de/10010042250

Motivating consumer behavior by subliminal conditioning in the absence of basic needs : striking even while the iron is cold

Veltkamp, Martijn; Custers, Ruud; Aarts, Henk - In: Journal of consumer psychology : JCP : the official … 21 (2011) 1, pp. 49-56

Persistent link: https://www.econbiz.de/10008909938