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Noseworthy, Theodore; Cotte, June; Lee, Seeing Hwan - 2016

implications for research on product incongruity, gender, and advertising context …

Persistent link: https://www.econbiz.de/10014035360

Measurement invariance of the modified brand luxury index scale across gender, age and countries

Yu, Shubin; Hudders, Liselot - In: Journal of fashion marketing and management 26 (2022) 5, pp. 870-889

Persistent link: https://www.econbiz.de/10013555064

Consumption motivations for counterfeit luxury brands : moderating role of genuine brand experience

Yin, Xiao-Long; Yang, Yan-Li; Kim, Hyung-Jun - In: Journal of international trade & commerce 17 (2021) 5, pp. 31-48

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Men's and women's implicit negativity towards obese fashion models

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A Study on the Relationship Between Gender Preference and Brand Experience with Reference to Amazon Brand

Baswan, Taru; Fatima, Farheen - 2021

the marketer can enrich the consumer’s experience with the brand. The paper attempts to reveal the gender preference for … reveal that there are gender differences with regard to the emotional dimension of the brand …. Conceptualization of the brand experience in case of online retail has been done as sensations, feelings, cognitions and behavioral …

Persistent link: https://www.econbiz.de/10013237627

One step deeper : gender and congruity in celebrity endorsement

Pradhan, Debasis; Kapoor, Vikram; Moharana, Tapas Ranjan - In: Marketing intelligence & planning 35 (2017) 6, pp. 774-788

Persistent link: https://www.econbiz.de/10011797976

Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity

Cho, Yoon C. - In: The journal of applied business research 23 (2007) 4, pp. 79-92

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Gender differences in new brand name response

Klink, Richard R. - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 313-326

Persistent link: https://www.econbiz.de/10003873479

Messung und Steuerung markenadäquaten Mitarbeiterverhaltens in Kundentelefonaten unter Berücksichtigung des Markengeschlechts

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Does character's gender matter in inspirational brand story? : exploring the moderating effect of gender role conformity

Chen, Xiang; Wang, Cheng Lu; Zhou, Liying - In: International journal of consumer studies 47 (2023) 5, pp. 1749-1757

Persistent link: https://www.econbiz.de/10014335633