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Analysis of the moderating effect of front-of-pack labelling on the relation between brand attitude and purchasing intention
Medina-Molina, Cayetano; Rey-Moreno, Manuel; … - In: Journal of business research : JBR 122 (2021), pp. 304-310
Persistent link: https://www.econbiz.de/10012420405
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Women are more likely to buy unknown brands than men : the effects of gender and known versus unknown brands on purchase intentions
Karpinska-Krakowiak, Malgorzata - In: Journal of retailing and consumer services 58 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012430636
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Bridging the gap between brand gender and brand loyalty on social media : exploring the mediating effects
Vacas-de-Carvalho, Leonor; Azar, Salim L.; Machado, … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 11/12, pp. 1125-1152
Persistent link: https://www.econbiz.de/10012395429
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Warmth effect in advertising : the effect of male endorsers' warmth on brand attitude
Zhang, Hongxia; Zheng, Xiaoying; Zhang, Xuan - In: International journal of advertising : the review of … 39 (2020) 8, pp. 1228-1251
Persistent link: https://www.econbiz.de/10012395653
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Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
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Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César; Vacas-de-Carvalho, Leonor; Azar, … - In: Journal of business research : JBR 96 (2019), pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
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E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran; Rahman, Zillur - In: International journal of retail & distribution management 44 (2016) 6, pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
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Communicating brand gender through type fonts
Grohmann, Bianca - In: Journal of marketing communications 22 (2016) 4, pp. 403-418
Persistent link: https://www.econbiz.de/10011612604
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Values associated with luxury brand consumption and the role of gender
Roux, Elyette; Tafani, Eric; Vigneronr, Franck - In: Journal of business research : JBR 71 (2017), pp. 102-113
Persistent link: https://www.econbiz.de/10011622505
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Gender identity and brand incongruence : when in doubt, pursue masculinity
Neale, Larry; Robbie, Renee; Martin, Brett - In: Journal of strategic marketing 24 (2016) 5, pp. 347-359
Persistent link: https://www.econbiz.de/10011637329