company and to establish their own retail chain as a "true" brand. The success of this strategy, as with manufacturer branded … products, is measured by the concept of brand loyalty of customers. Loyal customers do not switch so quickly to competitors and … are in generating brand loyalty even and especially in comparison to leading manufacturer brands. The present dissertation …

”. Simulations reveal that debt investors prefer projects with premium brand technology (modules, inverters) to low-cost technology … with lower DSCR, as long as those projects include premium brand technology. We find that, if premium brands were engaged …