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Voss wins the Presidency! A commentary essay on “Predicting elections from biographical information about candidates: A test of the index method”
Voss, Kevin E. - In: Journal of business research : JBR 64 (2011) 4, pp. 345-348
Persistent link: https://www.econbiz.de/10008812677
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Role Stressors and Retail Performance: The Role of Perceived Competitive Climate
Arnold, Todd; Flaherty, Karen E.; Voss, Kevin E.; … - In: Journal of retailing 85 (2009) 2, pp. 194-206
Persistent link: https://www.econbiz.de/10008889575
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Multiple brand alliances: a portfolio diversification perspective
Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang - In: The journal of product & brand management 19 (2010) 1, pp. 27-34
Persistent link: https://www.econbiz.de/10008386111
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Consumer evaluation of brand alliance signals
Gammoh, Bashar S.; Voss, Kevin E.; Chakraborty, Goutam - In: Psychology & marketing 23 (2006) 6, pp. 465-486
Persistent link: https://www.econbiz.de/10007222424
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Special issue: current issues in composite-based and covariance-based structural equations modeling : what to do and when to do it
Voss, Kevin E. (ed.) - 2023
Persistent link: https://www.econbiz.de/10014341006
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Competing cues in brand alliance advertisements
Voss, Kevin E.; Li, Ying Ying; Song, Young Ok Sunny - In: Journal of business research : JBR 149 (2022), pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
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Multiple brand alliances : a portofolio diversification perspective
Gammoh, Bashar S.; Voss, Kevin E.; Fang, Xiang - In: The journal of product & brand management 19 (2010) 1, pp. 27-33
Persistent link: https://www.econbiz.de/10003963595
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Consumer evaluation of continuous and discontinuous innovation : the effects of brand equity and product category knowledge
Gammoh, Bashar S.; Voss, Kevin E.; Skiver, Ryan - In: American journal of business : applying research to … 26 (2011) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10009407625
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Evaluating the relationship of firm strategic orientations and new product development program performance
Srivastava, Prashant; Yoo, Jaewon; Frankwick, Gary; … - In: Journal of marketing theory and practice 21 (2013) 4, pp. 429-440
Persistent link: https://www.econbiz.de/10010231843
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Alliance competence : the moderating role of valence of alliance experience
Gammoh, Bashar S.; Voss, Kevin E. - In: European journal of marketing : EJM 47 (2013) 5/6, pp. 964-986
Persistent link: https://www.econbiz.de/10009763940