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Building brands through brand alliances : combining warranty information with a brand ally

Fang, Xiang; Gammoh, Bashar S.; Voss, Kevin E. - In: The journal of product & brand management 22 (2013) 2, pp. 153-160

Persistent link: https://www.econbiz.de/10009745805

How does a brand ally affect consumer evaluations of a focal brand?

Voss, Kevin E.; Gammoh, Bashar S.; Fang, Xiang - In: Psychology & marketing 29 (2012) 12, pp. 929-940

Persistent link: https://www.econbiz.de/10009691215

A model of consumer's retail atmosphere perceptions

Rayburn, Steven W.; Voss, Kevin E. - In: Journal of retailing and consumer services 20 (2013) 4, pp. 400-407

Persistent link: https://www.econbiz.de/10009755362

Role stressors and retail performance : the role of perceived competitive climate

Arnold, Todd; Flaherty, Karen E.; Voss, Kevin E.; … - In: Journal of retailing 85 (2009) 2, pp. 194-205

Persistent link: https://www.econbiz.de/10003870659

On building better construct measures : implications of a general hierarchical model

Mowen, John C.; Voss, Kevin E. - In: Psychology & marketing 25 (2008) 6, pp. 485-505

Persistent link: https://www.econbiz.de/10003735890

Corporate brand effects in brand alliances

Voss, Kevin E.; Mohan, Mayoor - In: Journal of business research : JBR 69 (2016) 10, pp. 4177-4184

Persistent link: https://www.econbiz.de/10011553950

Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat

Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100

Persistent link: https://www.econbiz.de/10011808544

Consumer evaluation of continuous and discontinuous innovation : The effects of brand equity and product category knowledge

Gammoh, Bashar S.; Voss, Kevin E.; Skiver, Ryan - In: American Journal of Business 26 (2011) 1, pp. 65-79

Purpose – The purpose of this paper is to investigate how brand equity levels influence the evaluation of continuous vs discontinuous innovation of new products and the moderating effects of consumer's product category knowledge (PCK). Design/methodology/approach – A 2×2 between‐subjects...

Persistent link: https://www.econbiz.de/10014667957