This study aimed to provide an assessment of marketing on international business and to organize and classify the literature on marketing in order to clarify the importance of this tool and encourage future research in the projection of international business marketing (IBM) and the power of the...

Many underlying developments of globalization should be investigated. Diaspora networks represent an invisible actor in international business (IB), and embody a channel and arena for transnational entrepreneurship (TE). Thus, understanding the development of contemporary diaspora networks and...

Purpose The purpose of this paper is to analyse international business (IB) scholarship and present current gaps and new realities to enhance scholarly discourse. Design/methodology/approach The paper divides the scholarship into three distinct sections. First, it interrogates the changing...