Oubiña, Javier; Rubio, Natalia; Jesús Yagüe, María - In: International Journal of Retail & Distribution Management 34 (2006) 10, pp. 742-760
Purpose – The main aim of this research is to provide empirical analyses about the store brand management by manufacturers and retailers from the manufacturer's perspective, in the current context, which is one of intense competition between manufacturer and store brands. Particularly, this...