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Investing time wisely : enhancing brand awareness through stakeholder engagement in the service sector
Mattera, Marina; Baena, Verónica; Cerviño, Julio - In: International journal of management practice : IJMP 7 (2014) 2, pp. 1126-143
Persistent link: https://www.econbiz.de/10010402803
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Vinculación emocional hacia la marca y marketing digital como estrategia de éxito en tiempos de Covid-19
Baena, Verónica - In: Revista de marketing y publicidad : revista semestral (2022/2023) 6, pp. 35-56
Persistent link: https://www.econbiz.de/10014388907
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Insights on international franchising : entry mode decision
Baena, Verónica - In: Latin American business review : journal of the … 14 (2014) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10009771561
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Getting brand commitment through Internet and mobile sports marketing : an insight on Real Madrid football team
Baena, Verónica - In: Strategies in sports marketing : technologies and …, (pp. 203-218). 2014
Persistent link: https://www.econbiz.de/10010362966
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Market conditions driving international frachising in emerging
Baena, Verónica - In: International journal of emerging markets 7 (2012) 1, pp. 49-71
Persistent link: https://www.econbiz.de/10009547476
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Franchise expansion in the Asia Pacific region : a country choice examination
Baena, Verónica - In: International journal of entrepreneurship and small business 18 (2013) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10009729953
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European franchise expansion into Latin America : evidence from the Spanish franchise system
Baena, Verónica - In: Management research review 38 (2015) 2, pp. 149-165
Persistent link: https://www.econbiz.de/10011384513
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The effect of franchisor characteristics and host country features on the foreign entry mode : lessons from the Spanish franchise system lessons from the Spanish franchise system
Baena, Verónica - In: International journal of business and globalisation : IJBG 20 (2018) 4, pp. 457-478
Persistent link: https://www.econbiz.de/10011932549
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The shift from fast fashion to socially and sustainable fast fashion : the pivotal role of ethical consideration of consumer intentions to purchase Zara
Baena, Verónica - In: Corporate social responsibility and environmental management 31 (2024) 5, pp. 4315-4328
Persistent link: https://www.econbiz.de/10015099226
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La internalización de la franquicia española y sus formas de penetración de mercados
Baena, Verónica; Cerviño, Julio - In: Cuadernos de economía y dirección de la empresa : CEDE 40 (2009), pp. 47-82
Persistent link: https://www.econbiz.de/10003925873