Alongside structural equation modeling (SEM), the complementary technique of partial least squares (PLS) path modeling helps researchers understand relations among sets of observed variables. Like SEM, PLS began with an assumption of homogeneity – one population and one model – but has...

Under themain theme “prediction-oriented modeling in business research by means of partial least squares path modeling” (PLS), the special issue presents 17 papers. Most contributions include content from presentations at the 2nd International Symposium on Partial Least Squares Path...