Brand communities offer effective means to achieve favorable brand outcomes, such as enhanced consumer brand loyalty. But what drives brand community success, and how can managers evaluate their communities' performance? Based on Muñiz and O'Guinn (2001) the existing literature suggests high...

Studies examining the effects of culture on intentions and behaviors within organizations, as well as of related cross-cultural differences, often focus on either the direct or moderating effect of single cultural value dimensions, or on the moderating effect of country as a proxy of culture....

Commonly used discrete choice model analyses (e.g., probit, logit and multinomial logit models) draw on the estimation of importance weights that apply to different attribute levels. But directly estimating the importance weights of the attribute as a whole, rather than of distinct attribute...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for supply chain management. They present business models and investment options for enhanced strategic decision making as well as recent approaches for supply...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and sustainability. They present simulation studies, systems and models for optimizations and digitalized solutions with a focus on maritime as...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for supply chain management. They present business models and investment options for enhanced strategic decision making as well as recent approaches for supply...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and sustainability. They present simulation studies, systems and models for optimizations and digitalized solutions with a focus on maritime as...

This volume contains research contributions by an international group of authors addressing innovative and technology-based approaches for logistics and supply chains. They present business models and investment options for enhanced strategic decision making as well as recent approaches for...