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Heterogenität in varianzbasierter Strukturgleichungsmodellierung : eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS

Sarstedt, Marko; Ringle, Christian M. - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 239-255

Persistent link: https://www.econbiz.de/10003779652

Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling

Sarstedt, Marko; Adler, Susanne J.; Ringle, Christian M.; … - In: Journal of Product Innovation Management 41 (2024) 6, pp. 1100-1117

Scientific research demands robust findings, yet variability in results persists due to researchers' decisions in data analysis. Despite strict adherence to state‐of the‐art methodological norms, research results can vary when analyzing the same data. This article aims to explore this...

Persistent link: https://www.econbiz.de/10015181933

Marketing or methodology? : exposing the fallacies of PLS with simple demonstrations

Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1597-1617

Persistent link: https://www.econbiz.de/10014340987

Rejoinder: fractures in the edifice of PLS

Rönkkö, Mikko; Lee, Nick; Evermann, Joerg; McIntosh, … - In: European journal of marketing 57 (2023) 6, pp. 1626-1640

Persistent link: https://www.econbiz.de/10014340988

A critical examination of common beliefs about partial least squares path modeling

Rönkkö, Mikko; Evermann, Joerg - In: Organizational research methods : ORM 16 (2013) 3, pp. 425-448

Persistent link: https://www.econbiz.de/10009761160

Linear indices in nonlinear structural equation models: best fitting proper indices and other composites

Dijkstra, Theo; Henseler, Jörg - In: Quality & Quantity: International Journal of Methodology 45 (2011) 6, pp. 1505-1518

Persistent link: https://www.econbiz.de/10009396086

Reputation management in times of crisis

Sarstedt, Marko - In: The journal of brand management : an international journal 16 (2008/09) 8, pp. 499-503

Persistent link: https://www.econbiz.de/10009524656

Market segmentation with mixture regression models : understanding measures that guide model selection

Sarstedt, Marko - In: Journal of targeting, measurement and analysis for marketing 16 (2007/08) 3, pp. 228-246

Persistent link: https://www.econbiz.de/10003760630

A review of recent approaches for capturing heterogeneity in partial least squares path modelling

Sarstedt, Marko - In: Journal of modelling in management 3 (2008) 2, pp. 140-161

Persistent link: https://www.econbiz.de/10003760654

Corporate Blogs

Sarstedt, Marko - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 36 (2007) 3, pp. 323

Persistent link: https://www.econbiz.de/10003428840