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Consumer choice in context : a qualitative meta-analysis and six experiments on the context dependency of consumer preferences
Lichters, Marcel - 2015
Persistent link: https://www.econbiz.de/10011410832
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The use of sampling methods in advertising research : a gap between theory and practice
Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663
Persistent link: https://www.econbiz.de/10011882055
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Customer research : time for second thoughts
Sarstedt, Marko; Schütz, Tobias - In: The marketing review 18 (2018) 1, pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
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Market research : the process, data, and methods using Stata
Mooi, Erik A.; Sarstedt, Marko; Mooi-Reci, Irma - 2018
Persistent link: https://www.econbiz.de/10011660640
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Assessing the measurement invariance of the four-dimensional cultural intelligence scale across countries : a composite model approach
Schlägel, Christopher; Sarstedt, Marko - In: European management journal 34 (2016) 6, pp. 633-649
Persistent link: https://www.econbiz.de/10011625077
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How durable are compromise effects?
Lichters, Marcel; Müller, Holger; Sarstedt, Marko; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4056-4064
Persistent link: https://www.econbiz.de/10011553896
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Direct and configurational paths of absorptive capacity and organizational innovation to successful organizational performance
Ali, Murad; Seny Kan, Konan Anderson; Sarstedt, Marko - In: Journal of business research : JBR 69 (2016) 11, pp. 5317-5323
Persistent link: https://www.econbiz.de/10011589799
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A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik A. - 2019 - Third edition
Persistent link: https://www.econbiz.de/10011806651
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What really matters in attraction effect research : when choices have economic consequences
Lichters, Marcel; Bengart, Paul; Sarstedt, Marko; Vogt, Bodo - In: Marketing letters : a journal of research in marketing 28 (2017) 1, pp. 127-138
Persistent link: https://www.econbiz.de/10011653759
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Die Prognose von Serviceintervallen mit der Hazard-Raten-Analyse : Ergebnisse einer empirischen Studie im Automobilmarkt
Sarstedt, Marko; Scharf, Sebastian M.; Thamm, Alexander; … - In: Zeitschrift für Planung & Unternehmenssteuerung 20 (2010) 3, pp. 269-283
Persistent link: https://www.econbiz.de/10003960520