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Who owns the customer? : disentangling customer loyalty in indirect distribution channels
Eggert, Andreas; Henseler, Jörg; Hollmann, Sabine - In: The journal of supply chain management : a global … 48 (2012) 2, pp. 75-92
Persistent link: https://www.econbiz.de/10009549713
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Testing moderating effects in PLS path models : an illustration of available procedures
Henseler, Jörg; Fassott, Georg - In: Handbook of partial least squares : concepts, methods …, (pp. 713-735). 2010
Persistent link: https://www.econbiz.de/10003944689
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The reinforcing effect of a firm's customer orientation and supply-base orientation on performance
Ziggers, Gerrit Willem; Henseler, Jörg - In: Industrial marketing management : the international … 52 (2016), pp. 18-26
Persistent link: https://www.econbiz.de/10011447485
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Responses when the earth trembles : the impact of community awareness campaigns on protective behavior
Okazaki, Shintaro; Benavent-Climent, Amadeo; Navarro, … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 4-18
Persistent link: https://www.econbiz.de/10011293449
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Using customer contact centres as relationship marketing instruments
Aa, Zanna van der; Bloemer, Johanna M.; Henseler, Jörg - In: Service business 9 (2015) 2, pp. 185-208
Persistent link: https://www.econbiz.de/10011296073
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Brand worlds : introducing experiential marketing to B2B branding
Österle, Benjamin; Kuhn, Marc; Henseler, Jörg - In: Industrial marketing management : the international … 72 (2018), pp. 71-98
Persistent link: https://www.econbiz.de/10011887286
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Thinking outside the box: a neuroscientific perspective on trust in B2B relationships
Zeeland-van der Holst, Eveline Maria van; Henseler, Jörg - In: The IMP journal 12 (2018) 1, pp. 75-110
Persistent link: https://www.econbiz.de/10011896557
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Is co-creation really a booster for brand equity? : the role of co-creation in observer-based brand equity (OBBE)
Kristal, Samuel; Baumgarth, Carsten; Behnke, Carolin; … - In: The journal of product & brand management 25 (2016) 3, pp. 247-261
Persistent link: https://www.econbiz.de/10011548775
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Introducing new products that affect consumer privacy : a mediation model
Lancelot Miltgen, Caroline; Henseler, Jörg; Gelhard, … - In: Journal of business research : JBR 69 (2016) 10, pp. 4659-4666
Persistent link: https://www.econbiz.de/10011554747
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Interplay of relational and contractual governance in public-private partnerships : the mediating role of relational norms, trust and partners' contribution
Benítez-Ávila, Camilo; Hartmann, Andreas; Dewulf, Geert; … - In: International journal of project management : the … 36 (2018) 3, pp. 429-443
Persistent link: https://www.econbiz.de/10011840563