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Home Country Image, Country Brand Equity and Consumers’ Product Preferences: An Empirical Study
Zeugner Roth, Katharina Petra; Diamantopoulos, Adamantios; … - In: Management international review : mir ; journal of … 48 (2008) 5, pp. 577-602
Persistent link: https://www.econbiz.de/10008153523
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Exploring the Construct of Segmentation Effectiveness: Insights from International Companies and Experts
Foedermayr, Eva; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 2, pp. 129-156
Persistent link: https://www.econbiz.de/10008068138
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Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research
Foedermayr, Eva; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 3, pp. 223-266
Persistent link: https://www.econbiz.de/10008068950
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Consumer cosmopolitanism: Review and replication of the CYMYC scale
Riefler, Petra; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 4, pp. 407-419
Persistent link: https://www.econbiz.de/10008245105
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Advancing the country image construct
Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 7, pp. 726-740
Persistent link: https://www.econbiz.de/10008248294
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The Consumer Affinity Construct: Conceptualization, Qualitative Investigation, and Research Agenda
Oberecker, Eva M.; Riefler, Petra; Diamantopoulos, … - In: Journal of international marketing 16 (2008) 3, pp. 23-56
Persistent link: https://www.econbiz.de/10008093660
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Determinants of industrial mail survey response: A survey-on-surveys analysis of researchers' and managers' views
Diamantopoulos, Adamantios; Schlegelmilch, Bodo B. - In: Journal of marketing management : MM 12 (1996) 6, pp. 505-550
Persistent link: https://www.econbiz.de/10007004186
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An analysis of response bias in executives' self-reports
Mathews, Brian P.; Diamantopoulos, Adamantios - In: Journal of marketing management : MM 11 (1995) 8, pp. 835-846
Persistent link: https://www.econbiz.de/10007005356
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Perceived service quality and medical outcome: An interdisciplinary review and suggestions for future research
Murfin, David E.; Schlegelmilch, Bodo B.; … - In: Journal of marketing management : MM 11 (1995) 1-3, pp. 97-118
Persistent link: https://www.econbiz.de/10007007740
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Perceived service quality and medical outcome: An interdisciplinary review and suggestions for future research
Murfin, David E.; Schlegelmilch, Bodo B.; … - In: Journal of marketing management : MM 11 (1995) 1-3, pp. 97
Persistent link: https://www.econbiz.de/10007007741