Narrow search
Showing 741 - 750 of 952
Cover Image
Evaluating the effectiveness of brand-positioning strategies from a consumer perspective
Fuchs, Christoph; Diamantopoulos, Adamantios - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1763-1786
Persistent link: https://www.econbiz.de/10008773203
Cover Image
Service quality and export performance of business-to-business service providers : the role of service employee- and customer-oriented quality control initiatives
Sichtmann, Christina; Selasinsky, Maren von; … - In: Journal of international marketing 19 (2011) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10008935330
Cover Image
Consumer cosmopolitanism : review and replication of the CYMYC scale
Riefler, Petra; Diamantopoulos, Adamantios - In: Journal of business research : JBR 62 (2009) 4, pp. 407-419
Persistent link: https://www.econbiz.de/10003839872
Cover Image
Estimating willingness-to-pay with choice-based conjoint analysis : can consumer characteristics explain variations in accuracy?
Sichtmann, Christina; Wilken, Robert; Diamantopoulos, … - In: British journal of management : BJM 22 (2011) 4, pp. 628-645
Persistent link: https://www.econbiz.de/10009511987
Cover Image
Are consumers really willing to pay more for a favourable country image? : a study of country-of-origin effects on willingness to pay
Koschate-Fischer, Nicole; Diamantopoulos, Adamantios; … - In: Journal of international marketing 20 (2012) 1, pp. 19-41
Persistent link: https://www.econbiz.de/10009520921
Cover Image
Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.; Diamantopoulos, Adamantios - In: Journal of business research : JBR 63 (2010) 4, pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
Cover Image
Cosmopolitan consumers as a target group for segmentation
Riefler, Petra; Diamantopoulos, Adamantios; Siguaw, Judy A. - In: Journal of international business studies : JIBS ; an … 43 (2012) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
Cover Image
Gains and losses from the misperception of brand origin : the role of brand strength and country-of-origin image
Balabanis, George; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 95-116
Persistent link: https://www.econbiz.de/10009159088
Cover Image
Consumers' emotional bonds with foreign countries : does consumer affinity affect behavioral intentions?
Oberecker, Eva M.; Diamantopoulos, Adamantios - In: Journal of international marketing 19 (2011) 2, pp. 45-72
Persistent link: https://www.econbiz.de/10009159094
Cover Image
Market segmentation in practice : review of empirical studies, methodological assessment, and agenda for future research
Foedermayr, Eva K.; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 3, pp. 223-265
Persistent link: https://www.econbiz.de/10003751305