As mixture regression models increasingly receive attention from both theory and practice, the question of selecting the correct number of segments gains urgency. A misspecification can lead to an under- or oversegmentation, thus resulting in flawed management decisions on customer targeting or...

The evaluation criteria for most marketing and management journals underline the importance of student samples' characteristics and how well they represent the population being studied. However, the predominance of student samples in empirical marketing and management research is sufficient...