Research on context effects shows that the composition of choice sets and choice framing strongly influences consumer decision-making. Researchers have identified various context effect types and provide insight into their antecedents, consequences, and mechanisms of action. However, the...

To identify potential mediating effects, researchers applying partial least squares structural equation modeling (PLS-SEM) typically contrast specific indirect and direct effects in a sequence of steps. Extending this standard procedure, we conceive mediation analysis as a type of model...

Psychological state alterations induced by substance-related physiological mechanisms affect consumer decision-making. We examine the influence of caffeine—the world’s most popular psychostimulant—on the attraction effect. In three double-blinded experiments, we show that caffeine intake...

Research on context effects shows that the composition of choice sets and choice framing strongly influences consumer decision-making. Researchers have identified various context effect types and provide insight into their antecedents, consequences, and mechanisms of action. However, the...

“Garbage in, garbage out” is a common expression that academics and practitioners use to emphasize that empirical analysis is only as good as the basis on which it relies. Although the importance of sound data and valid measures has long been acknowledged, it is nevertheless often...

To identify potential mediating effects, researchers applying partial least squares structural equation modeling (PLS-SEM) typically contrast specific indirect and direct effects in a sequence of steps. Extending this standard procedure, we conceive mediation analysis as a type of model...