Purpose – The purpose of this paper is to help students understand how companies combine and leverage their existing knowledge capabilities in order to build strategic advantage for the company. The case also throws some light on the opportunities and challenges faced by SME's of emerging...

Purpose This paper aims to build on current analytics and Big Data definitions and strategies from the literature to develop an overall strategic model connecting knowledge management strategy (KMS) for intellectual capital (IC) acquisition and business use. It also extends the IC research...

Knowledge is the fundamental basis of competition. Although the study of knowledge is as old as human history, it has only been recognized in the last decade as a crucial element of the industrial development of firms. Organizations view knowledge as their most valuable and strategic resource....

Heads of business‐to‐business salesforces in 113 large companies based in Greater London completed mail questionnaires designed to investigate the role of social and other informal gatherings in the exchange of salespeople’s knowledge of specific customers, selling methods, sales leads,...

Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on effects external to the firm such as the Internet's impact on market structure, or new business paradigms. However,...

Purpose – The purpose of this paper is to present various knowledge‐acquisition methods and to show how existing empirical research can be used for mapping between marketing problem domains and knowledge acquisition techniques. The key to doing this is to create a taxonomy of marketing...

Purpose – The purpose of this paper is to describe the development of a course in data mining as an example of an interdisciplinary mechanism of bridging the academic/practitioner divide in marketing. Design/methodology/approach – The academic/practitioner divide in marketing education is...

Purpose – This paper sets out to identify the knowledge and skills that marketing practitioners need to possess and use, to improve marketing management and firm performance. Design/methodology/approach – The data from a survey of marketing managers, academics and senior students in New...

Purpose – The purpose of this paper is to examine the knowledge transfer processes of knowledge intensive business service firms by focusing on the knowledge for customer, which is the knowledge about the service provider's products and services, specifically “before‐sale” knowledge, and...

Purpose – This research excursion through shipping companies in Vietnam sought to investigate whether organizational culture, ethics, and emotional intelligence influence knowledge sharing, which in turn enhances competitive intelligence scanning. This paper aims to discuss the above issue....