The balanced scorecard has been used now for over two decades. It's conceptual basis have been clarified only recently by Robert Kaplan, one of its creators,in his paper: Conceptual Foundations of the Balanced Scorecard (ssrn abstract 1562586). This has helped to fill a void felt by many...

The role of customers in green supply chain management needs to be identified and recognized as an important research area. This paper is an attempt to explore the involvement aspect of customers towards greening of the supply chain (SC). An empirical research approach has been used to collect...